Traditionally, the relationship between the business world and sexual diversity has been complex. Nevertheless, companies in developed countries are spending time and resources to become as inclusive as possible towards the LGTB community – lesbians, gays, bisexuals and transsexuals – creating a fairer society and knowing that they will improve their corporate results.
“To promote LGBT rights in companies produces a benefit for everyone, for LGBT people, for society and also for the company”. RICHARD BRANSON, Founder of the Virgin Group.
Under these premises, the 2nd Business and Institutional LGTB Friendly Congress has emerged in Spain, and will take place in Barcelona the 18th and 19th of June. New York, Hong Kong, Praga or London have already held such conferences with major sponsorships. Now, for the second time in Spain, leaders of multinational companies, outstanding LGTB professionals, and experts in human resources, marketing and sales will meet in this pioneering congress to share the advances and opportunities that arise from implementing and developing inclusive LGTB politics in the business, working, commercial, institutional and corporate areas.
““We want to make special emphasis in labour inclusion. The LGTB Community forms an important and dynamic group, over half of us have college degrees, and we all have a special interest for culture and new technologies, we focus on urban centres, have a outstanding spirit of overcoming difficulties and we offer unique professional knowledge. So, it is logical that several important companies spend resources to make their LGTB employees feel secure, visible and valuable. Emphasizing the diversity and inclusion of the LGTB community in the company develops creativity, unlocks talent and fosters happiness in employees and clients alike“. Jokin Egaña, Executive Director of Congreso EGF.
Practicing solid LGBT-inclusive policies in a company’s day-to-day activities generates brand value, consumer admiration and talent attraction for the millennials. These companies offer motivation, trust, respect and flexibility, an attitude any customer will appreciate. The economic impulse is also possible thanks to inclusion and diversity (i+d). The companies, corporations and institutions know it and don not want to stay behind.